Home selling process

Selling your home is not that easy once you consider all that is involved, the time it requires and all the effective marketing techniques that need to be executed to ensure you get top dollar.


The 5 components to selling your home

There are more benefits to hiring a Realtor than just property exposure and finding a buyer. Shamil Jessa outlines 5 components in the Royal Lepage home selling process to get your home sold quickly and for top dollar while always protecting your best interests.

Step 1

The Process

There are many complexities involved in every real estate transaction

  • Prepare the home for sale

  • Preparing all the necessary documentation

  • Managing purchase deposits

  • Liason with other professionals i.e  lawyers, other agents, appraisers, home inspectors, utilities etc.

  • Specify terms of agreement for the buyer

  • Ensuring that all transactions will comply with regulations and legal requirements

As a Royal Lepage agent, Shamil Jessa's service includes managing your transaction from opening to close. 

Step 2


When Listing A Home Consider The Time Involved To:

  • Prepare your house for sale (including staging, measurements and photography

  • Develop and implement a customized marketing plan that targets your most-likely buyers

  • Manage open houses and showings

  • Respond to buyer and agent questions about the property 

  • Negotiate with prospective buyers and co-operating agents

Shamil Jessa will help minimize your personal time requirements and your time on the market and maximize your property's availability to prospective buyers.

Step 3

Price: Optimization

How Shamil Jessa Will Help You Optimize Your Selling Price:

  • Performing a professional market overview

  • Presenting viable comparables

  • Reviewing your present home's selling history

  • Proposing a sound pricing strategy

  • Estimating the net proceeds from the sale of your home

Price: Negotiation

How Shamil Jessa Will Help You Optimize Your Selling Price:

  • Pre-qualifying buyers

  • Identifying motivating factors of the prospective buyer

  • Working with other agents

  • Setting viable contract terms and conditions

  • Managing counter offers

  • Optimizing multiple offer situations

  • Negotiating a favourable closing

Service that makes a difference

In today's competitive market place, it is important that you get the best property at the best price.


Using the latest technologies and innovations, you can find out about available properties sooner and it makes it easier to keep in contact with you. 


In addition, personal follow-up assistance with purchases is all part of our hands on approach to marketing.

Step 4


How Shamil Jessa Will Help You Optimize Your Selling Price:

  • Identifying a Target market

  • Creating a compelling story for the home i.e amenities, neighbourhood, commute, etc

  • Capturing impactful photography

  • Creating marketing materials

  • Creating local marketing campaigns

  • Managing internet marketing

  • Co-ordination of other professionals i.e stagers, printers, advertising, media etc

  • Hosting and managing open houses

Marketing: Services

Shamil Jessa includes with Royal Lepage

  • Branded professional lawn sign

  • Multiple Listing Service (MLS) Listing

  • Open houses (Optional)

  • royallepage.ca listing

  • homesforsaleinOttawa.com listing

  • 100's of Syndicated websites

  • Property domain (www.youraddress.com)

  • Property landing pages

  • Facebook Advertising campaigns

Marketing: Web & Print

  • Multiple ways to find your home on the website using Google's search technologies

  • Accurate display across all of your devices

  • Professionally presented detailed listing page to best market your property

  • Large, high quality images to best showcase your home

  • The most neighbourhood information including Walkability scores, Wikipedia neighbourhood photos and descriptions, and Google Places amenities to give buyers a feel for the neighbourhood

Royal Lepage websites are easy to use and equipped with unique features

Professionally designed print, email and multimedia tools

  • Postcards

  • E-Newsletters

  • E-Cards

  • Listing Kits

  • Open House Flyers

  • Property cards

  • ... and so much more

Step 5


For The Majority Of Canadians Their Home Is Their Largest Investment, So Minimizing One's Risk Is Not Only Prudent - It Is Essential. 

  • Identify charges on title and caveats on the home which may disrupt a sale

  • Identify unnoticed feature of the home

  • Manage a lock box to protect the contents of your home

  • Protect your privacy to mitigate identity theft

  • Act as a buffer between you and other third parties

Let's Talk!

Shamil Jessa

Real Estate Sales Representative

Direct: 613-878-5959

Ottawa, ON

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